Retail apps must innovate to provide a better user experience

Keeping up with the Jones's user experience becomes a matter of life and death for retail. 

​"The study notes that while a seamless user experience is important to user sentimentality, users also judge the capabilities that an app offers compared with competitors' apps."

www.businessinsider.com/retail-apps-must-innovate-to-provide-a-better-user-experience-2016-8​