What is your research process like?
How do you know who your users are?
How do you know that your solutions are best for your users?
Why is Photoshop exclusive to your design process?
Where are your interviews, analytics, mapping, wireframing, user testing?
The list goes on...
It is becoming commonplace that product/graphic designers tack on "UX" to their job title, and that makes selling our craft harder. When everyone else is a "UX" designer or researcher, it makes it that much harder to distinguish yourself and the importance of the research process and understanding your users.
User-driven design will always win out, but you may have to fight harder than normal to convey that message.