"No longer are cars competing with other cars; they’re competing for our affection."
www.fastcodesign.com/3057494/fords-quest-to-remake-itself-into-a-master-of-ux
"No longer are cars competing with other cars; they’re competing for our affection." After decades as an engineering-led company, Ford is now trying to see its cars through customers' eyes. It has a long road ahead.
www.fastcodesign.com/3057494/fords-quest-to-remake-itself-into-a-master-of-ux
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